This can have an effect on a child’s mental health and other safety concerns, for example, there have even been incidents of young influencers being stalked and threatened, such as 15-year-old Ava Majury in the US.Īnother thing to consider is the impact of influencers in relation to current events and worldviews. Many of the children seem to be working many hours, which could affect school attendance and be a breach of local child labour laws. Often these children have their social media accounts managed by their parents which, although many involved states is an enjoyable past-time for both child and parent, does give concern around possible exploitation. When talking about influencers, many people assume that the influencer age range tends to be late teens or young adults, however, some younger teens and children are also influencers, or ‘Kidfluencers,’ in their own right. These may not have been safety tested or age-appropriate, and the influencers may not even have tried the products out themselves. The influencer also has the means to persuade children and young people to buy the products that they advertise. In an attempt to emulate the lifestyle of the influencer, the young person is vulnerable to the power that the influencer has to affect choices that a young person may make. Worryingly, young people are purchasing items purely on the recommendation of online influencers. All of it has an impact on the teens, in addition to the peer pressure which already exists in our society.” The unrealistic body figures, branded dresses, and makeup, advanced gadgets, and even what movies and series to watch, and what music to listen to, they watch them talk about and try to adapt to their lives. “A picture-perfect life that influencers portray on social media has a negative impact on teens. Social media influences have online accounts on platforms such as TikTok, YouTube and Instagram, which are easily accessible by children and vulnerable young people. For example, social media influencers can have many online followers and portray glamourous lifestyles that young people are obviously interested in and perhaps wish to achieve for themselves when they are older. Social media is a significant presence in most people’s lives, particularly children and young people, and has had many positive impacts but there are some negatives.
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